Tuesday, August 28, 2007

tomato design

The cutting edge design company tomato is based in the U.K. and has clients on their list like BMW, Nike, Adidas, Casio, Seiko, Japanese mobile phone site Stijl, Wired Magazine and Italian Fashion house Aspesi. One of the case studies on their website is that of the Italian furniture company B&B Italia. Tomato were briefed with rebranding and coming up with an identity for the Italian company for print. The campaign consisted of beautiful photographs of the furniture often cropped and against plain white backgrounds. The second series of print ad’s were text only and describe the desirability and appeal of the product-essentially the intangible. True identity creation.

I like their design…it’s simple and strong. And I love their use of type. With emphasis on bold, all caps typography. So they’ve let the furniture speak for itself and the wording is clever and minimal. A classic case of simply articulated good design.

Here’s the link if you wanna check them out…http://www.tomato.co.uk

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